Safety, work, commitment. These are the foundations of the communication project, launched in 2021, which this year features real people talking about their daily experience in the workplace.
The project, which aims to be a safety manifesto through the stories of its protagonists, who also face high-risk situations, will lead us to discover how breathing safety is not a given for everyone.
As the first subject we chose Massimo "Maio" Meregalli, Team Director of the Monster Energy Yamaha MotoGp Team, who was MotoGp World Champion in 2021.
Massimo 'Maio' Meregalli, as he likes to remember, entered the racing world in the coolest way: as a rider. He gained his international experience riding a Yamaha, with which he raced from 1991 to 2001. At the end of his racing career, his path in the world of motorcycling continued by joining the Yamaha team.
With him Yamaha is MotoGP World Champion in 2021 with Fabio Quartararo riding the Yamaha YZR-M1.
Here at BLS Group, we are champions in safety. We have always been at the forefront of providing maximum protection for those using our PPE. Breathing quality is our cornerstone. We rise to every challenge to provide the best for everyone's respiratory health. The pandemic has touched the heart of our work: freedom to breathe. Our products have found themselves at the centre of people's interest. This makes us aware of the value of our work and the responsibility we have as a company.
Watch again the Teaser Video of this Campaign and read the related article: 2022-23 ADV Campaign teaser.
Our passion is commitment and teamwork. We share a lot with our partners. Keep following us to see the next releases of this campaign!
Download the new BLS Genius app:https://app.blsgroup.it/download-the-app/Now available in the App Stores!Search for the substance you work with and you will get the right filter you need.Don't miss it out!
BLS starts 2021 becoming part of the Milan Polytechnic Foundation, and joining ASSOSISTEMA Confindustria (in the "Safety at work/Safety" section): “We are proud of being part of two of the most important trade associations that will support us in our path and allow us to be more and more positioned and planted into the territory, to continue to make the most of our research work and collaboration with local organizations, to build a safe future," comments Pier Paolo Zani, CEO of BLS.
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