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BLS communication projects

In all BLS communication projects, conceived and implemented in collaboration with Nicama&Kes, our values play a fundamental role. Safety, work, commitment and, above all, the central role of people are the basis of all our campaigns. The values we express in communication are truly shared 100% inside and outside the company, and guide our every decision.

Never stop breathing | 2022-'23

BLS never stopped. Even when the whole world was paralyzed, we kept running to allow everyone to move forward. This is the meaning of our 2022 campaign: we must never stop breathing. A message addressed to all those men and women who, day after day, work facing dangerous situations. People whose lives can be put at risk by carelessness or by choosing the wrong equipment. And these people are the ones who, through their testimony and their story, become the protagonists of the new campaign.

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Everyone has the right to a safe job | 2021

2021 sees the release of the first international advertising campaign where BLS affirms the centrality of its values (total safety at work) through the effectiveness of its products. In fact, the campaign wants to remind us that everyone has the right to stable job, but also safe for their health and safety. The safety and protection of every individual in the workplace, key principles of BLS, are values that everyone should express and share.

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